Ok so here’s the thing. You’ve recently started growing your social media following and brands are approaching you with exclusive discounts. You think wow someone wants to work with me and bite their hand off for a freebie. Maybe it’s an umbrella from Amazon that someone is asking you to write a review for. Maybe they want to send you an exclusive discount code for recruiting brand ambassadors, or maybe they’re trying to sell you weight loss products because you’d be perfect to represent their brand.
You don’t consider your self an influencer so you feel like you’re lucky to have any kind of opportunity for a freebie and you snap each one up eagerly. Next thing you know you have to write a caption bigging up an umbrella in the middle of a heatwave or promote weight loss shakes that taste like sick and give you a headache for a week.
The moral to this story is – Don’t fake it. If you don’t believe in something don’t try and sell it for a freebie. Because in doing so, you’re committing to work for free for a product you don’t even believe in yourself. The reason I’m writing about this now is because I was that girl who tried and failed to promote an umbrella. I hate umbrellas, they’re awkward, they get in the way and almost always break upon second use. Instead of saying that though, I tried to write a catchy caption about why this plain and badly made umbrella was the highlight of my week. I had a better experience when I stole one from the brolly bin on exiting a Cardiff restaurant during an April downpour.
Also noteworthy, if someone is commenting on your picture dm us to collab I can 99% guarantee that they are doing the exact same on another 1000 posts each week. Maybe even several times a week, thus meaning their collab offer is likely to be no more than an invite to apply. Or maybe it’s a discount code and an expectation on you to produce content for them, for FREE.
After learning the hard way that most people’s ideas of collaborations are in fact expectations, I now strictly only work with brands that work for me! Meaning I only promote products I am interested in, or that represent what I’m about. For example I recently collaborated with Royce Lingerie to promote their blossom bra, a non wired bra available in my mega size of a H cup.
Likewise I’ve promoted menstrual cups and self care products that promote wellbeing for women’s health. Being a chronic illness and mental health blogger as well as a mum means there are not always opportunities in abundance for product reviews or PR posts.
However, even if there were, I will never promote products that make false promises such as shakes that claim to contain all the nutrients you’ll ever need to sustain a healthy lifestyle, or pills and supplements that claim to fix health problems.
Suffering from chronic illness makes you a less than desirable candidate for some brands, as do my personal and often very sweary captions. I recently got offered a collaboration with a well know sanitary production company. I sent them all my insights and they asked me to be part of their latest campaign. I agreed, but upon them viewing my grid I was not deemed appropriate because of some of the language I use. Eg – I say Fuck, a lot! But that’s fine, because I don’t work for these brands. I created a blog as an outlet and a space to share my experiences, if I get offered payment or freebies of products that I’m interested in, I consider it a bonus. I’m not prepared sacrifice my integrity for a tub of Slimfast or some free tampons. If your purpose in life is to be an influencer then this blog might go against the grain. You may be thinking any work is work and that’s absolutely your choice. I don’t look down on people who have #Ads all over their grids, it’s just not for me. I don’t DM to collaborate with brands because I believe if they really wanted to work with me they would in fact be reaching out to me to offer me a collaboration opportunity.
I’m not suggesting you never do the reaching, I think it’s great to network and let people know you’re interested in their products but what I am saying is these secondary accounts commenting on your photos are not likely to make you the next big thing. And remember huns, that being famous on Instagram is the equivalent to being rich in monopoly….. #justsaying